Brand Growth is the goal of every business owner and can take many different forms.
These four major categories are generally the most common forms of brand development.
A simple definition of brand development is creating a brand with the aim of increasing brand equity and market presence, usually over the long run. An established business’ overall strategy can also include a range of other techniques that fall into the four main categories described above: market penetration, market expansion (entering an entirely new market with a well-established product) and/or product development (introducing a new product to an already established customer base).