A Quick Guide on How to Write an Effective Production Brief for your ad Agency
Lisa Grootboom March 27, 2023 4 min read
Your production piece is just as good as the brief. Writing an effective production brief is crucial, it serves as a measurement of success and if poor measures are set up it will be hard for your project to meet the objectives that it’s set out to achieve. A clearly outlined brief not only ensures that everyone is on the same page but also allows your team to achieve success and meet client expectations. We’re going to help you prepare an effective production brief with 5 simple tips. Define Your Objectives Clearly Defining your objectives will allow you to develop a plan of action that will help guide your thinking. Asking yourself, what do we want to achieve with this project? Who is our target audience? What message do we want to convey and what feeling do we want to evoke? Having answers to these questions will help your team in making decisions concerning the creative direction, budget, and timeline of the project. A clearly defined brief gives the production team an overall vision of the brand. This is how we meet our client’s objectives, we set out clear-cut objectives guaranteeing our clients are set up with thought-provoking concepts that yield a great return on investment for the brand ensuring they lead their respective industry with purpose.